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Innovative Media Strategy and Use
Name of brand being promoted: Asiri Group of Hospitals
Title of entry: Soap Bus Ticket
Name of company entering the work: Leo Burnett Solutions Inc
Name of product being promoted: Asiri Group of Hospitals
Country of entrant company: Sri Lanka
Agency Network: Leo Burnett
Clients name: Asiri Group of Hospitals
Creative Director: Athula Kathriarachchi / Eraj Wirasinha
Art Director: Nadeera Warawita / Sithum Walter /Shayani Obeyesekera/Hassan Samdin/Ajantha Kumara /Chandika Samaraweera
Copywriter: Eraj Wirasinha/ Roshana Rasheed / Malaka Samith
Account Director: Selonica Nalawansa / Firzan Mulafer
Other: Trevor Kennedy - Chief Creative Officer / Prasad Chathuranga - Illustrator / Mehnaz Ilhamdeen - Director Operations / Eranga Hemajith - Senior Executive Production / Murtaza A. Tajbhoy - Head of Brand Planning / Caryll Van Dort - Director Public Relations / Manisha Samarashinge - Managing Director - Chakra.