Winners   |   Shortlisted

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International Integrated Campaign
Best campaign using 3 or more media formats

Bronze Winner

Entrant: BBDO New York

Name of brand being promoted: Foot Locker

Title of entry: The Fight of the Century

Name of company entering the work: BBDO New York

Name of product being promoted: Foot Locker

Country of entrant company: United States of America

Agency Network: BBDO

Clients name: N/A

Creative Director: David Lubars (Chief Creative Officer BBDO Worldwide), Greg Hahn (Chief Creative Officer BBDO New York), Chris Beresford-Hill/Dan Lucey (Executive Creative Directors),

Art Director: Austin Mankey (Senior Art Directors)

Copywriter: Mike Motch (Senior Copywriter)

Account Manager: Troy Tarwater/Janelle Van Wonderen/Nick Robbins/Samuel Henderson (Account Team)

Agency Producer: David Rolfe (Director of Integrated Production) Anthony Curti/Tricia Lentini/Angelo Ferrugia (Executive Producers)

Production Company: O Positive

Director: Kenny Herzog

Production Company Producer: Ralph Laucella/Marc Grill (Executive Producers), Fran Borden (Head of Production), Grayson Bithell (Line Producer)

DOP: Marc Laliberte Else

Editor: Erik Laroi/Jason MacDonald, Patrick Blumer/Ryan Bukowski (Assistant Editors)

Other: Tom Jucarone (Sound Mixer @ Sound Lounge), Sam Shaffer (Sound Mixer @ Mack Cut), Tim Masick (Colorist @ Company 3), Jim Hayhow @ Schmigital (Flame Artist), Joseph Miller @ Schmigital (Asst. Flame), Ed Skupeen @ No. 6 (flame), Mike Grosshandler @ No. 6 (Asst. Flame), Sasha Hirschfeld/Corina Denisson (Editorial Executive Producer)