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Irish Digital
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Entrant: Rothco

Name of brand being promoted: AIB

Title of entry: Toughest Trade

Name of company entering the work: Rothco

Name of product being promoted: AIB

Country of entrant company: Ireland

Agency Network: Independent

Clients name: Tom Kinsella

Creative Director: Bobby Bryne

Art Director/Designer: Paddy Thunder & Steven Mangan

Copywriter: Bobby Byrne

Account Director: Jimi Mcgrath

Account Manager: Fiona Gilroy

Agency Producer: Laura Ellis & Margaret Levingstone

Production Company: Motive TV

Director: Ronan O’Donoghue

Production Company Producer: Ciaran O’Hara

Post Production Company: Piranha Bar

Other: Anne McLoughlin Motive TV Executive Producer Jamie Dalton Motive TV Executive Producer Tom Kinsella AIB Group Marketing Director Brian Keating AIB Brand Director Mark Brennan AIB Head of Digital and Innovation Marta Haering-Keenan AIB Sponsorship Brand Manager Roisin Glynn AIB Brand Digital Manager