Name of brand being promoted: HB

Title of entry: Valkyries Cornetto

Name of company entering the work: ATOMIC

Name of product being promoted: Cornetto

Country of entrant company: Ireland

Agency Network: ATOMIC

Clients name: Nigel Thomson

Creative Director: Anne Fleming

Art Director: Hansel Gonzales, Lucy Ryan

Copywriter: Frances O 'Rourke

Account Director: Niall Dowling

Account Manager: Jennifer Fallon

Sound Studio: Number 4

Sound Engineer: Mick Creedon

Other: Arrangement: Jimmy O Byrne Rationale The much-loved Cornetto ice-cream is now available in Ireland for just €1. To announce this wonderful news, we decided to approach the global 'Goodbye Serious’ platform from an exciting, fresh angle. We took the most serious of music, classical, and made it fun in a series of innovative radio ads that were recorded with an experimental ensemble choir.