
Ireland only Categories
Irish Radio
Commercials up to 30 seconds
Bronze Winner
Name of brand being promoted:
HB
Title of entry:
Valkyries Cornetto
Name of company entering the work:
ATOMIC
Name of product being promoted:
Cornetto
Country of entrant company:
Ireland
Agency Network:
ATOMIC
Clients name:
Nigel Thomson
Creative Director:
Anne Fleming
Art Director:
Hansel Gonzales, Lucy Ryan
Copywriter:
Frances O 'Rourke
Account Director:
Niall Dowling
Account Manager:
Jennifer Fallon
Sound Studio:
Number 4
Sound Engineer:
Mick Creedon
Other:
Arrangement: Jimmy O Byrne
Rationale The much-loved Cornetto ice-cream is now available in Ireland for just €1. To announce this wonderful news, we decided to approach the global 'Goodbye Serious’ platform from an exciting, fresh angle. We took the most serious of music, classical, and made it fun in a series of innovative radio ads that were recorded with an experimental ensemble choir.