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Ireland only Categories
Irish Print Campaign
2 executions or more qualify

Bronze Winner

Entrant: Boys and Girls

Name of brand being promoted: Three Ireland

Title of entry: All It Takes

Name of company entering the work: Boys and Girls

Name of product being promoted: Ireland Rugby Team sponsorship

Country of entrant company: Ireland

Agency Network: Independent

Clients name: Elaine Carey & Aislinn O'Connor

Creative Director: Rory Hamilton

Art Director: Laurence O'Byrne

Copywriter: Kris Clarkin

Account Director: Pat Stephenson

Account Manager: Gemma Sherlock & Sinead O'Moore

Image Manipulation: Simon Williams/Alex Goodwin

Photographer: Alex Telfer

Typographer: Shane O'Riordan

Other: Head of Art: John Kilkenny Account Planner: Patrick Meade Strategic Planner: Chloe Murphy Rationale: Representing your country is every young player’s dream. Many have the talent. Many have the physicality. Many have the mental strength. Few have it all. This 6 Nations campaign, the first for Three’s sponsorship of the Irish Rugby team, explores all it takes to play for Ireland, delving into the physical and psychological obstacles the players must overcome. Featured are Ireland captain Paul O’Connell ‘demolishing his opponent’, out-half Johnny Sexton ‘conquering his nerves’ and Robbie Henshaw ‘feeling the burn’. These images share similarities to the scenes from the TV campaign but crucially the executions are different so as to fully take advantage of the print medium. The tight crops on the player’s create an arresting and dramatic campaign, especially as half-page images in the sports sections of Ireland’s national newspapers. They suitably fuse the Three brand with Irish Rugby team in a real and meaningful manner.