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Ireland only Categories
Irish Film - TV/Online or Cinema
Viral film designed for user-distribution

Silver Winner

Entrant: Boys and Girls

Name of brand being promoted: Three Ireland

Title of entry: Dad Texts

Name of company entering the work: Boys and Girls

Name of product being promoted: Brand

Country of entrant company: Ireland

Agency Network: Independent

Clients name: Elaine Carey & Aislinn O'Connor

Creative Director: Rory Hamilton

Art Director: N/A

Copywriter: Rachel Carey

Account Director: Pat Stephenson

Account Manager: Kieran O'Donovan

Agency Producer: Derek Doyle & Sarah Chadwick

Post Production Company: Piranha Bar

DOP: Piaras Mac Cionnaith

Editor: Sean King

Camera Operator: Piaras Mac Cionnaith

Sound Studio: Mutiny Recording Studios

Sound Engineer: Mark Richards

Graphics: Piranha Bar

Casting: Rachel Carey

Music: Aaron Smyth

Other: Rationale: Father’s Day is an occasion with mobile use at the heart of it – everyone picking up the phone to call or text Dad. So it’s the perfect opportunity for a brand like Three to say something. What to say came from a simple truth everyone can relate to: Dads are terrible at texting. To bring this to life we created a video piece featuring people reading out real Dad texts – complete with misspelled words, misplaced fullstops and very random emoji use. The piece was wrapped up with this simple brand message: ‘Some Dads aren’t great at texting. Give them a call this Father’s Day.' We launched the content on Facebook accompanied by a competition inviting people to share their own #DadTexts for the chance to win a smartphone for their Dad.