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Ireland only Categories
Irish Film - TV/Online or Cinema
Irish TV/Film 30 seconds or over

Silver Winner

Entrant: Boys and Girls

Name of brand being promoted: Three Ireland

Title of entry: Perfect Surprise

Name of company entering the work: Boys and Girls

Name of product being promoted: Brand at Christmas

Country of entrant company: Ireland

Agency Network: Independent

Clients name: Elaine Carey & Aislinn O'Connor

Creative Director: Rory Hamilton

Art Director: John Kilkenny

Copywriter: Rory Hamilton

Account Director: Pat Stephenson

Account Manager: Julie Fullerton

Agency Producer: Derek Doyle

Production Company: Knucklehead

Director: Thomas Jorgansen

Production Company Producer: Magnus Akerstedt

Post Production Company: Screen Scene

DOP: Nikolas Johansen

Other: Agency Planner: Patrick Meade / Chloe Murphy Rationale: In this ad we tell the story of one father’s efforts to find the prefect surprise at Christmas. The dad in question finds himself in the uniquely Irish position of being forced to work overseas as a result of the recession. During a regular phone call home, his daughter asks for a perfect surprise. Rather than heroically fighting his way to Smyth’s Toy Shop, he battles his way to the top of a mountain and bring home a snow cloud. The campaign demonstrates Three’s brand positioning of “As it should be” by showing Christmas as it should be.