Name of brand being promoted: Three Ireland

Title of entry: The Loneliest Whale

Name of company entering the work: Boys and Girls

Name of product being promoted: Three Ireland

Country of entrant company: Ireland

Agency Network: Independent

Clients name: Elaine Carey & Aislinn O'Connor

Creative Director: Rory Hamilton

Art Director: Bairbre McGlade

Copywriter: Sam Doyle

Account Director: Pat Stephenson

Account Manager: Kieran O'Donovan

Agency Producer: Derek Doyle

Production Company: Park Pictures

Director: Tom Tagholm

Production Company Producer: Stephen Brierley & Fran Thompson

Post Production Company: MPC London & Piranha Bar Dublin

DOP: Steve Annis

Editor: Paul Hardcastle, Trim

Sound Studio: Locky Butler Sound

Sound Engineer: Locky Butler

Music: Denis Kilty

Sound Design: Locky Butler

Other: Account Planner: Patrick Meade Strategic Planner: Chloe Murphy Rationale: Somewhere in the ocean there’s a real whale that sings at a frequency no other whales can hear, so it swims the oceans alone. This creature is known as “52 Hertz” or the Loneliest Whale. In this ad for Three Mobile, we tell the story of the Loneliest Whale, and one of the many people around the world who are working tirelessly to find the Loneliest Whale and communicate with it. The human desire for this creature to be heard says so much about the value we as people put on communication, which is why we decided to tell this unique story. The mobile phone market is crowded with lifestyle ads and offer-led shouting – Three Ireland needed to tell a story that expressed their brand values and captured the importance of communication.