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International Digital
Branded Games


Entrant: Babel

Name of brand being promoted: FIDH

Title of entry: Real Baku 2015

Name of product being promoted: FIDH

Name of company entering the work: Babel

Country of entrant company: France

Agency Network: independent

Creative Director: Paul Wauters

Art Director/Designer: Kamel Makhloufi

Copywriter: Romain Grange

Clients name: Isabelle Chebat, Jean-Bapstiste Paulhet

Account Director: Laurent Habib

Account Manager: Farah Guemri

Digital Producer: Maximilien Bouvaist

Designer: Pippin Barr

Illustrator: Marc Borgions

Other: When an international sporting event, symbolizing European unity and goodwill, is organized in a country where lawyers, activists and journalists are arbitrarily detained, the games take a very different turn. REAL BAKU 2015 was developed for FIDH, the International Federation for Human Rights, to raise awareness of arbitrary detentions in Azerbaijan leading up to the 1st European Games, essentially Europe’s version of the Olympics. Choose your 'athlete' - lawyer, activist or journalist - and try to break the record of in-jail running, swimming, high jumping etc. The message: Not everyone gets to join in. Case study : Online game :