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International Digital
Online Advertising


Entrant: BBDO New York

Name of brand being promoted: Lowe's

Title of entry: Glow-In-The-Dark Cat Hat

Name of product being promoted: Lowe's

Name of company entering the work: BBDO New York

Country of entrant company: United States of America

Agency Network: BBDO

Creative Director: David Lubars (Chief Creative Officer BBDO Worldwide), Greg Hahn (Chief Creative Officer BBDO New York), Tim Bayne/Lauren Connolly (Executive Creative Directors), Molly Adler/Mike Sweeney

Art Director/Designer: Eli Terry

Copywriter: Jessica Coulter

Account Manager: Jim Reath/Bob Estrada/Lisa Roytman/Ryan Dillon-Curran/Miranda Hardy (Account Team), Emily Viola (Group Planning Director)

Designer: N/A

Music: Kevin MacLeod

Agency Producer: David Rolfe (Director of Integrated Production), Clemens Brandt (Director of Digital Operations), Kristin Tomborello (Executive Producer), Ashley Henderson (Executive Producer)

Editor: Nick Divers @ Mackenzie Cutler

Sound Studio: Mackenzie Cutler

Other: Georgie Turner (Associate Producer), Mo Twine (Interactive Producer), Vicky Trinh (Interactive Producer), Len Rappaport (Print Producer), Michael Condouris (Director of Technology), Konstantin Rozinov (Assistant Director of Technology), JD Michaels (Director of Creative Engineering & Tactile Production), Casey Adams (Associate Creative Engineer), Sasha Hirschfeld (Editorial Executive Producer @ Mackenzie Cutler), Sam Shaffer(Sound Mixer @ Mackenzie Cutler)