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Name of brand being promoted: Samsung Consumer Electronics
Title of entry: SAMSUNG SMART PLAYBOARD
Name of company entering the work: Leo Burnett Co. Srl Milan
Name of product being promoted: The first smart-device for developing the full potential of every child
Country of entrant company: Italy
Agency Network: Publicis Group
Clients name: Samsung Electronics Italy
Creative Director: Executive Creative Directors: Francesco Bozza, Alessandro Antonini; Creative Director: Christopher Jones
Art Director: Andrea Muccioli
Copywriter: Alice Jasmine Crippa
Account Director: Viktoria Ovtcharenko
Account Manager: Federica Giacomotti
Director: Davide Enrico Agosta
Other: Creative Team: Alessandro Polia, Nicoletta Zanterino; Social Media & Content Manager: Raffaella Ramondetti; Project Manager: Andrea Castiglioni; PR Coordinator: Maria Teresa Genovese; Managing Director: Niccolò Arletti; Associate Professor of Developmental and Educational Psychology: Paolo Nicolini (Universtità di Macerata); Pedagogist: Giuseppe Bilancioni (La Giocomotiva).