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Shortlisted

Entrant: Leo Burnett, Toronto

Name of brand being promoted: IKEA

Title of entry: The Most Helpful Button in the World

Name of company entering the work: Leo Burnett, Toronto

Name of product being promoted: IKEA Catalogue

Country of entrant company: Canada

Agency Network: Leo Burnett

Clients name: Lauren McDonald

Creative Director: Judy John, Lisa Greenberg, Morgan Kurchak, Karen Larmour, Steve Persico, Anthony Chelvanathan

Art Director: Anthony Chelvanathan

Copywriter: Steve Persico

Account Director: Danielle Iozzo

Account Manager: Rebecca Simon

Print Producer: Anne Peck

Other: Chief Creative Officer: Judy John; Senior Vice President, General Manager: David Kennedy; Group Account Director: Natasha Dagenais; Planner: Lisa Hart; Media Agency: Jungle Media