Name of brand being promoted: IKEA

Title of entry: Toilet Paper Billboard

Name of company entering the work: Leo Burnett, Toronto

Name of product being promoted: IKEA Sustainability

Country of entrant company: Canada

Agency Network: Leo Burnett

Clients name: Lauren McDonald

Creative Director: Judy John, Karen Larmour, Morgan Kurchak

Copywriter: Morgan Kurchak, Matt Doran

Account Director: Danielle Iozzo

Account Manager: Spring Morris

Photographer: Pete O'Hara

Print Producer: Anne Peck

Other: Chief Creative Officer: Judy John; Art Director: Mary Soroka; Prop Stylist: Jeanie Lee; Assistant Prop Stylist: Pete Casiato, Dan Lapadula; Agency Producer: Kaitlyn Gordon; Group Account Director: Natasha Dagenais; Planner: Lisa Hart; Media Agency: Jungle Media