Name of brand being promoted: Digital Biscuit

Title of entry: Digital Biscuit Logo Design

Name of company entering the work: Boys and Girls

Name of product being promoted: Digital Biscuit

Country of entrant company: Ireland

Agency Network: Independent

Clients name: Birch Hamilton

Creative Director: Rory Hamilton

Copywriter: Kris Clarkin

Account Director: Chris Upton

Account Manager: Mark Toal-Lennon

Typographer: Shane O'Riordan

Designer: Shane O'Riordan

Other: Art Director: Laurence O'Byrne Rationale: Digital biscuit is Ireland’s Film & Technology Forum; It’s all about fostering collaboration between the creative and tech disciplines. The brief was to create a modern and dynamic logo that communicated the overlap of the two areas but was also versatile enough to carry across the various online and print formats. The idea was to create a simple logo mark using two D’s to make a custom ownable B, that is visible through a screen. The screen can then expand out and takeover whatever space it needs to creating a very distinctive and ownable brand.