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Name of brand being promoted: Digital Biscuit
Title of entry: Digital Biscuit Logo Design
Name of company entering the work: Boys and Girls
Name of product being promoted: Digital Biscuit
Country of entrant company: Ireland
Agency Network: Independent
Clients name: Birch Hamilton
Creative Director: Rory Hamilton
Copywriter: Kris Clarkin
Account Director: Chris Upton
Account Manager: Mark Toal-Lennon
Typographer: Shane O'Riordan
Designer: Shane O'Riordan
Other: Art Director: Laurence O'Byrne Rationale: Digital biscuit is Ireland’s Film & Technology Forum; It’s all about fostering collaboration between the creative and tech disciplines. The brief was to create a modern and dynamic logo that communicated the overlap of the two areas but was also versatile enough to carry across the various online and print formats. The idea was to create a simple logo mark using two D’s to make a custom ownable B, that is visible through a screen. The screen can then expand out and takeover whatever space it needs to creating a very distinctive and ownable brand.