Name of brand being promoted: McDonald's

Title of entry: The Burger Report

Name of company entering the work: Leo Burnett Germany, Thjnk AG

Name of product being promoted: McDonald's

Country of entrant company: Germany

Agency Network: Leo Burnett

Clients name: Michael Th. Werner

Creative Director: Andreas Pauli, Armin Jochum, Max Biedermann, Alexander Muesgens

Copywriter: Daniel Gassner

Account Director: Axel Kaeser

Account Manager: Alexander Wieland

Sound Design: Exit-Studios GmbH

Illustrator: suedlich-t GmbH

Print Producer: Christiane Seifert

Printer: Color Gruppe

Designer: Dimitrios Arampatzioglou