Winners   |   Shortlisted



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Media
Media Excellence
Innovative Media Strategy and Use

Silver Winner

Entrant: BBDO New York

Name of brand being promoted: American Red Cross & Bitly

Title of entry: Hope.ly

Name of company entering the work: BBDO New York

Name of product being promoted: American Red Cross & Bitly

Country of entrant company: United States of America

Agency Network: BBDO

Clients name: N/A

Creative Director: David Lubars (Chief Creative Officer BBDO Worldwide), Greg Hahn (Chief Creative Officer BBDO New York), Tom Markham/Toygar Bazarkaya (Executive Creative Directors)

Art Director: Damjan Pita/Derek Harms

Copywriter: Allie Townsend

Account Manager: Kathryn Brown/Emily Morris/Anna Mills (Account Team), Rhys Hillman (Senior Engagement Planner)

Media Buyer: N/A

Media Strategist: N/A

Media Director: N/A

Media Planner: N/A

Other: David Rolfe (Director of Integrated Production), Clemens Brandt (Director of Digital Operations), Eric Berg (Executive Digital Producer), Daniel Ivanov (Content Producer), Rani Vaz (Head of Music Production), Bhanu Arbuaratna (Senior Designer), Simon Mogren (Director of Design, Experience & Innovation), Michael Condouris (Technical Director), Konstantin Rozinov (Associate Technical Director), Jimmy McGee (QA Engineer), Colleen Cook/Chris D'Andrea (Developers), Renee Haar (Executive Producer), Corey Bauman/John Cabrera (Sound Engineers)