Winners   |   Shortlisted



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Media
Media Excellence
Best local execution of a Global Brand

Bronze Winner

Entrant: Leo Burnett Co. Srl Milan

Name of brand being promoted: Samsung Consumer Electronics

Title of entry: SAMSUNG SMART PLAYBOARD

Name of company entering the work: Leo Burnett Co. Srl Milan

Name of product being promoted: The first smart-device for developing the full potential of every child

Country of entrant company: Italy

Agency Network: Publicis Group

Clients name: Samsung Electronics Italy

Creative Director: Executive Creative Directors: Francesco Bozza, Alessandro Antonini; Creative Director: Christopher Jones

Art Director: Andrea Muccioli

Copywriter: Alice Jasmine Crippa

Account Director: Viktoria Ovtcharenko

Account Manager: Federica Giacomotti

Media Buyer: Leo Burnett Milan

Media Strategist: Leo Burnett Milan

Media Director: Leo Burnett Milan

Media Planner: Leo Burnett Milan

Other: Creative Team: Alessandro Polia, Nicoletta Zanterino; Social Media & Content Manager: Raffaella Ramondetti; Project Manager: Andrea Castiglioni; PR Coordinator: Maria Teresa Genovese; Managing Director: Niccolò Arletti; Associate Professor of Developmental and Educational Psychology: Paolo Nicolini (Universtità di Macerata); Pedagogist: Giuseppe Bilancioni (La Giocomotiva).