Winners   |   Shortlisted





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Media
Media Excellence
Best local execution of a Global Brand

Silver Winner

Entrant: Leo Burnett Group Manila

Name of brand being promoted: McDonald's

Title of entry: McTollbooth

Name of company entering the work: Leo Burnett Group Manila

Name of product being promoted: McDonald's

Country of entrant company: Philippines

Agency Network: Leo Burnett

Clients name: Golden Arches Development Corporation

Creative Director: Dante Dizon

Art Director: Dante Dizon, Sara Sarmiento, Soo-Hwan Song

Copywriter: Raoul S. Panes, Toby Amigo

Media Buyer: to follow

Media Strategist: to follow

Media Director: to follow

Media Planner: to folllow

Other: CLIENT: McDONALD'S PHILIPPINES SVP for Marketing: Margot Torres Marketing Manager: Christina Lao Senior Product Manager: Cholo Perreras Brand Assistant: Dea Santos PR & Communications Manager: Adi Timbol PR Officer: Bea Coronel CREATIVE AGENCY: Global Chief Creative Officer: Mark Tutssel Chief Creative Officer: Raoul S. Panes Global Creative Director: Seong-Wook Han Digital Creative Director: Oliver Sarmiento Digital Copywriter: Brian Lumanog Digital Art Director: Clarence Santos Global Account Director: Mark Blears AVP/Account Management Director: Donny Dingcong Group Account Director: Judy Buenviaje Associate Account Director: Ian Hernandez Account Executive: Andy Rivera Planning Director: Joy Santos Director of Engagement: Lynda Olesen Planner: Lia Malferrari Head of Social Media & Analytics Content Manager: Peter Imbong PRODUCTION: Second Unit Director: Lyle Sacris Producers: Steve Vesagas, Gabs Santos Executive Producer: Ana Fe Manuel Editor: Bien Felix Soundtrack composer: IJ Garcia Audio Production: Loudbox