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Ireland only Categories
Irish Digital
Online Video
Shortlisted
Name of brand being promoted:
Digital Biscuit
Title of entry:
Dublin Sopranos
Name of company entering the work:
Boys and Girls
Name of product being promoted:
Digital Biscuit: Film and Technology Forum
Country of entrant company:
Ireland
Agency Network:
Independent
Clients name:
Birch Hamilton
Creative Director:
Rory Hamilton
Art Director/Designer:
Laurence O'Byrne
Copywriter:
Kris Clarkin
Account Director:
Chris Upton
Account Manager:
Mark Toal-Lennon
Agency Producer:
Derek Doyle
Director:
Gerard Walsh
DOP:
Gerard Walsh
Editor:
Gerard Walsh
Camera Operator:
Gerard Walsh
Graphics:
Gerard Walsh
Music:
Alabama 3 - Woke Up This Morning
Other:
Strategic Planner: Chloe Murphy
Rationale:
To promote the talk by David Chase, the famed creator of The Sopranos at Digital Biscuit 2015: Dublin’s Film and Technology Forum, we created a shot-for-shot homage of the iconic opening credits with a Dublin twist.
This piece of content was written and created purely for an online audience. The goal was for it to be shared to build excitement and raise awareness of the upcoming event.
We were confident that giving these recognizable credits an Irish backdrop would prompt blogs, news sites and the public to watch and share the piece and we were right; with absolutely no media spend it amassed tens of thousands of views and was featured by RTE, 3e, Silicon Republic, joe.ie, Irish Examiner, The Independent, FM104, Breaking News, entertainment.ie, Lovin Dublin, Newstalk, iRadio, IFTN, thejournal.ie, Spin 103.8, 98fm to name but a few.