Name of brand being promoted: Digital Biscuit

Title of entry: Dublin Sopranos

Name of company entering the work: Boys and Girls

Name of product being promoted: Digital Biscuit: Film and Technology Forum

Country of entrant company: Ireland

Agency Network: Independent

Clients name: Birch Hamilton

Creative Director: Rory Hamilton

Art Director/Designer: Laurence O'Byrne

Copywriter: Kris Clarkin

Account Director: Chris Upton

Account Manager: Mark Toal-Lennon

Agency Producer: Derek Doyle

Director: Gerard Walsh

DOP: Gerard Walsh

Editor: Gerard Walsh

Camera Operator: Gerard Walsh

Graphics: Gerard Walsh

Music: Alabama 3 - Woke Up This Morning

Other: Strategic Planner: Chloe Murphy Rationale: To promote the talk by David Chase, the famed creator of The Sopranos at Digital Biscuit 2015: Dublin’s Film and Technology Forum, we created a shot-for-shot homage of the iconic opening credits with a Dublin twist. This piece of content was written and created purely for an online audience. The goal was for it to be shared to build excitement and raise awareness of the upcoming event. We were confident that giving these recognizable credits an Irish backdrop would prompt blogs, news sites and the public to watch and share the piece and we were right; with absolutely no media spend it amassed tens of thousands of views and was featured by RTE, 3e, Silicon Republic, joe.ie, Irish Examiner, The Independent, FM104, Breaking News, entertainment.ie, Lovin Dublin, Newstalk, iRadio, IFTN, thejournal.ie, Spin 103.8, 98fm to name but a few.