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Ireland only Categories
Name of brand being promoted: Tiger Beer
Title of entry: Kinetic Tiger
Name of company entering the work: Havas Worldwide Dublin
Name of product being promoted: Tiger Beer
Country of entrant company: Ireland
Agency Network: Havas Worldwide
Clients name: Tiger Beer
Creative Director: Peter O'Dwyer & Judy O'Broin
Art Director: Peter O'Dwyer & Gary Boylan
Copywriter: Judy O'Broin
Account Director: Aoife Surgeon
Production Company: Andrew & Ger Clancy
Model Maker: Andrew & Ger Clancy
Other: The Kinetic Tiger is a 'War Horse'-like tiger for On Trade promotions. It’s a disruptive, powerful, and captivating piece of sculpture which prowls into various bars totally unannounced. It was designed to look like it was built by craftsmen in Asia in the 15th century and was rebuilt over the centuries by metalworkers, carpenters, mechanics, and engineers up to present day. As part of the Uncage Series, we commissioned Andrew and Ger Clancy to build this Tiger and asked them to reinterpret the majesty of the animal through a one-word brief – ‘Prowl’. Its body was constructed from an array of modern and archaic materials which made it look like a fusion of centuries of Asian culture, described by the artist who created them as a blend of War Horse and Robocop. This futuristic beast was built out of wood, metal, and light. As it moved through the bar, its movements were augmented by light, and growls emitted from deep inside its form. As its visits were completely unannounced and unexpected, its impact was incredibly powerful. Onlookers were entranced by its fluid movement, inspired by its design, and in awe of the sheer presence it held. People were eager to get close to the Tiger to admire it and to get photographs taken with it.