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Ireland only Categories
Irish Radio Campaign
2 executions or more qualify

Shortlisted

Entrant: Boys and Girls

Name of brand being promoted: Irish Radio IBI & RTE

Title of entry: Choose Radio

Name of company entering the work: Boys and Girls

Name of product being promoted: Radio Advertising

Country of entrant company: Ireland

Agency Network: Independent

Clients name: Dan Healy (RTE), Niamh O’Shea (RTE), Lisa Ní Choisdealbha (IBI), Scott Williams (IBI)

Creative Director: Rory Hamilton

Art Director: John Kilkenny

Copywriter: Rory Hamilton

Account Director: Fiona Scott

Account Manager: David Carter

Agency Producer: Derek Doyle & Sarah Chadwick

Sound Studio: Mutiny Recording Studios

Sound Engineer: Paul Murphy

Other: Strategic Planner: Chloe Murphy Rationale: Radio advertising reaches nearly 3 million people in Ireland every year, making it a powerful medium in which to advertise. However with great powers comes great responsibility. This campaign looks at the side affects of radio advertising, how the lives of some of the 9 out of 10 adults affected by it every day are affected. It follows a radio mocumentary interviewing those affected by the "T's & C's" , the "Hard Sells" and the "Jingles". Remember, please advertise responsibly.