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Digital
International Digital Craft
Innovative Use of Technology

Silver Winner

Entrant: Leo Burnett Co. Srl Milan

Name of brand being promoted: Samsung Consumer Electronics

Title of entry: SAMSUNG SMART PLAYBOARD

Name of product being promoted: The first smart-device for developing the full potential of every child

Name of company entering the work: Leo Burnett Co. Srl Milan

Country of entrant company: Italy

Agency Network: Publicis Group

Creative Director: Executive Creative Directors: Francesco Bozza, Alessandro Antonini; Creative Director: Christopher Jones

Art Director/Designer: Andrea Muccioli

Copywriter: Alice Jasmine Crippa

Clients name: Samsung Electronics Italy

Account Director: Viktoria Ovtcharenko

Account Manager: Federica Giacomotti

Designer: Pietro Rigamonti (Digital Artisan)

Agency Producer: Maria Luisa Crisponi

Director: Davide Enrico Agosta


Other: Creative Team: Alessandro Polia, Nicoletta Zanterino; Social Media & Content Manager: Raffaella Ramondetti; Project Manager: Andrea Castiglioni; PR Coordinator: Maria Teresa Genovese; Managing Director: Niccolò Arletti; Associate Professor of Developmental and Educational Psychology: Paolo Nicolini (Universtità di Macerata); Pedagogist: Giuseppe Bilancioni (La Giocomotiva).