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Name of brand being promoted: Marc Kilkenny Architecture
Title of entry: Marc Kilkenny Logo System
Name of company entering the work: Boys and Girls
Name of product being promoted: Marc Kilkenny Architecture
Country of entrant company: Ireland
Agency Network: Independent
Clients name: Marc Kilkenny
Creative Director: Rory Hamilton
Designer: Shane O'Riordan, Diogo Dias & Fay Teo
Other: Rationale: We were asked to create an identity for Scottish based architect Marc Kilkenny. Marc works across a diverse range of projects and his style is modern, contemporary and geometric. This style informed our thinking, leading us to the decision to build a dynamic and adaptable grid within which his logo could adapt and change. As an architect everything starts with a line, so we used this thinking along with his initials MKA to create a modular and dynamic logo system. This was carried across stationary and signage using materials like copper foil to reflect Marc's appreciation and use of craft materials.