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Name of brand being promoted: Eoin Holland Photography
Title of entry: Eoin Holland Monogram
Name of company entering the work: Boys and Girls
Name of product being promoted: Eoin Holland Photography
Country of entrant company: Ireland
Agency Network: Independent
Clients name: Eoin Holland
Creative Director: Shane O'Riordan
Typographer: Shane O'Riordan
Designer: Shane O'Riordan
Other: Rationale: The brief was to create a clean and simplified monogram. It was important that the logo could live amongst the large variety of projects that Eoin works on. The solution was a bold and modern motif made by combining an E and H to form one recognisable symbol. The logo was made by creating a square grid and subtracting the squares one at a time until both the E and H had equal weighting and legibility.